This is a digital product and will be available for download immediately after purchase. No physical product will be shipped..

Are you leaving a powerful advantage and business edge on the table? As business owners or investors, most of us are familiar with financial statements but are short on specifics. Yet there is so much more to financial statements than just statements of profit and loss. Financial statements tell the story of business: yours, your competitor's and your potential partner's. Reading them is one thing. But the true secret to financial statements comes from understanding what the numbers do - and don't - tell you about business.

In Understanding Financial Statements, we're taking you through the financial statement story in easy-to-read language, using examples to illustrate ideas and concepts. We've broken it down into four sections, each complete with an eBook, a self-assessment exercise and two audio files to listen as you read.

Part 1: The Basics

In Part 1: The Basics, we start at the beginning, with terminology and concepts like Cost of Goods Sold. Then we take a walk-through of each of the main financial statements: Balance Sheet, Profit and Loss Statement, and the Cash Flow Statement. This last statement, the Cash Flow Statement, is often overlooked but is key to really seeing the story behind the number.

Part 2: Which Way Does Your Cash Flow

In Part 2, we're looking specifically at how cash moves through your business, using examples, including Blockbuster. Without cash your business can't function. Understanding where your cash goes, and how to use that knowledge to predict future problems can be the one thing that saves you from disaster. What are your Cash Flow Habits?

Part 3: Tracking Key Indicators

In Part 3, we explore how ratios can show you another story behind your numbers. Ratios can show you where your profit is really coming from, and how to determine whether you're under-pricing (or over pricing) a product or service. We'll also explore Key Indicators, and how to determine (a) what they are for your business, and (b) how to begin tracking them.

Part 4: Creating a 1-Page Dashboard

In the last section, we pull everything together. We'll walk you through an exercise to create a colorful 1-page tracking sheet for your entire business, so you can see at a glance just how things are looking, not just now, but well into the future.

Your purchase of Understanding Financial Statements is a digital download product, which will be available to you immediately after purchase. Here's what you'll get:

• 4 separate eBooks - 99 pages in total
• 3 self-assessment exercises
• Financial Dashboard Form, that you can print out and use, over and over again
• 8 audio files, each designed to accompany and augment your reading experience